How a Customized Gifting Solution Brand Uses Personal Branding and Organic Marketing to Increase Sales | Radhika Gupta - Founder, Handflys
Description
Handflys is a customized gifting solution brand based in India. The brand emphasizes building customer trust, as customized products cannot only be resold once rejected.
The founder shares that the brand's significant sales increased when she showed her face on social media. This personal touch helped to establish a deeper level of trust with customers.
She would frequently come on Instagram live, and share details about her DIY workshops which eventually caught people's attention and generated more revenue.
However, Handflys faced challenges with shipping products through cash on delivery (COD), as many products would be returned and could not be resold.
The founder believes consistent content creation is key to driving sales through organic marketing. By repeatedly engaging with customers through videos and other content, they may eventually inquire about pricing and make a purchase. Overall, Handfys strives to provide high-quality customized gifts while building customer trust.
United States
